What is it anyway?
We have all heard the buzz word “digital transformation”. But what is it and how can my company get onboard with such a strategic initiative?
Digital transformation describes the implementation of digital technologies that aid people to improve business operations and processes to satisfy customer needs. In essence, it is a strategic initiative that transforms the organization to be digitally ready to serve its customers. Digital transformation marks a rethinking of how an organization uses technology, people, and processes in pursuit of its revenue streams.
This is now more than ever important in the Covid-19 pandemic world as companies turn to the online environment and virtual technologies to connect with their customers and transform how people work within organizations.
First connect it to your strategy
Digital transformation is great, but it must be connected to the organization’s corporate strategy. Read more on strategic planning here.
Remember that digital transformations are about business strategy first, and digital second.
By aligning the organizations strategic direction that includes leveraging digital technologies, then you have the best chance of achieving digital transformation success. Including digital transformation as part of the organization’s strategic priorities, places digital transformation at the heart of execution. By aligning it to goals, objectives, measures and targets, ensures that you create the platform from which to execute upon.
With small and medium businesses in mind
For small and medium businesses, there is a need to rethink your present business processes and workflows with digital transformation in mind. You can future-proof your organization by using simple tools and techniques that can have a meaningful impact, both for your employees and for your customer. Building a modern business on handwritten paper just isn’t sustainable, especially when the day to day gets so busy that people tend to forget or push for later doing the “paperwork”. Using digital solutions sets you up to be agile, flexible, and ready to grow.
What is the first step? Well digitization.
Organizations still keep records on paper. Whether it is handwritten sales receipts or typed documents which is then printed and stored, business data can still be analog. If you wanted to understand the mass amount of information you have gathered in physical documents — papers and binders, the task seems near impossible.
What can we do?
Once you have invested in a computer, most businesses started converting paper records to digital computer files. This is called digitization: the process of converting information from analog to digital. So before we can move to transformation, we need to start with digitization.
So perhaps you have made investments in certain technologies and have not seen the returns you are looking for. Ask yourself – What is the technology capable of, and how can we leverage it so our processes make the most of our technology investments?
You don’t have to create your digital transformation roadmap alone
Remember that the point of hiring or partnering with an external company to help craft your digital transformation strategy is to draw upon their expertise. They bring something to the table that you don’t have — experience and industry expertise across many different clients — and can provide value and best practices. Your short-term investment in their time is designed to help your business reap bigger benefits over the long haul.
Let us help you design a digital transformation roadmap that can help your business or organization achieve its digital transformation strategic goals. Setup a quick virtual call with us here.